Why You Need an ADA Compliant Healthcare Website

Diana J. Smith

Just like your brick-and-mortar business has to be ADA compliant, your healthcare website must also be accessible to people with disabilities.  The problem? The ADA doesn’t offer clear regulations for a compliant website.  The bigger problem? ADA accessibility lawsuits are on the rise. If your website isn’t accessible to people […]

9 Healthcare Marketing Trends to Embrace in 2023

Diana J. Smith

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. It’s time to pay attention to what competitors offer and find ways to remove unnecessary obstacles to care.  In this blog, I share […]

Marketing to Affluent Consumers | Healthcare Success

Diana J. Smith

Even though a lot of affluent individuals don’t assume twice about paying dollars (or credit score) for luxury retail products, there is a built-in bias that healthcare goods and providers should really be included by coverage. Of study course, that’s generally not the circumstance.  Inspite of this bias, people are […]